As a content marketer, sometimes coming up with new content ideas is extremely challenging. Never mind great content ideas that are going to move the needle for your website.
We’ve all been there. Everything is great when you first start writing for a website – there are a ton of untapped opportunities and brilliant ideas flowing.
However, after you’ve been writing for a website for a couple of years, things may begin to feel more challenging.
Leveraging the many content ideation tools available will not only help you address this challenge, but it will also ensure your topic ideas are backed by data.
12 Awesome Tools for Data-Backed Content Ideas
In this post, you’ll discover a variety of content ideation tools to use when brainstorming new content ideas and building an editorial calendar set up for success.
There are many ways to spike content ideas using SEMrush; however, one of my favorites is by using the new Topic Research tool. You can plug in a topic area or domain to generate related information and ideas.
By analyzing the most popular subtopics, headlines that are earning the most links, interesting/related questions being asked and more, you’ll be able to craft a post that truly resonates with your target audience.
This will also give you a solid idea of what sites and assets you’ll be going up against.
Use the filters to sort by:
- Volume (for the most popular searches)
- Difficulty (for quick-win opportunities)
- Efficiency (for both volume and difficulty)
Additionally, you can save ideas to “Favorite Ideas” to go back to them later.
2. FAQ Fox
This content ideation tool displays the questions that people are asking around the keyword target at hand.
You can enter specific sites to scrape, or pick from suggested categories of sites to search from.
Essentially, the tool asks search engines to find what, why, how, and where in the titles and meta data that incorporates the keyword.
This tool is especially powerful for a few key reasons. It helps figure out:
- How users are typing in questions and the language they are using
- Questions that users aren’t finding answers to in search results
- Answers to the questions with supporting information that can be leveraged to create the asset
In addition to searching across relevant forum sites and social media platforms, search your competitors’ sites to see what questions they are answering around a particular topic.
Quora is a fantastic community, especially to determine what type of information people are looking for around a particular subject.
The platform allows you to search by topic, and displays the most popular questions (or threads) around each topic.
Questions being asked on Quora can lead to some really great content ideas.
Additionally, once you’ve created the asset inspired by a particular thread, go back and share your article with high quality and valuable response.
This will help generate brand awareness, strengthen thought leadership, drive visibility to the new asset, and provide users with the information they are looking for.
Pro tip: To take a more targeted approach, run Quora.com in SEMrush to see the threads that are organically ranking in search results for your keywords. Threads ranking in the top 10 results on Google for your priority terms present an immediate opportunity for content creation, as well as distribution after the post is live.
4. Google Search Console
Consider the queries that are already driving people to your website.
Look at the top queries, impressions, clicks, and click-through rate (CTR) in Google Search Console to identify terms that are underperforming.
Queries with low click-through rates likely indicate that you need new pieces of content to better address the topics, or that the existing assets are lacking something.
For example, if there is a query driving thousands of impressions to your site each month but the CTR is less than 10%, there is clearly a lot of visibility to gain.
Start with these keywords, and you will likely see some quick-wins.
5. Google Keyword Planner
Keyword Planner is essential to discover new phrases that are being searched for, which can be used to generate new content ideas.
You can enter products and/or services closely related to your business, or a specific domain to uncover new keyword opportunities.
I’d highly suggest running your own domain, as well as competitors’ domains to uncover potential keyword gaps and areas where your site needs the most improvements.
From there, start digging into the keyword suggestions.
Remember, don’t ignore keywords with little or no search volume.
Zero search volume does not equal zero traffic. This has been proven time and time again.
In fact, low volume terms can lead to huge traffic wins!
6. Google Search Results
When evaluating the keyword opportunities that you’ve determined, go directly on Google and see what is currently ranking in search results. This will help ensure that your content ideas are set up for success.
- What types of assets are ranking?
- What sites are ranking in the top results?
- Are there certainly commonalities in titles?
- If so, what kinds? Are they mostly lists, how-to type articles, “what is” content?
- What do the page tagging elements consist of?
- How extensive are the assets?
- What subtopics do they cover?
This type of analysis will help you come up with topic ideas that are aligned with the assets that Google has already deemed related, quality and worthy of ranking.
Search results that are made up of mostly education and informational content likely present an opportunity to create blog posts, while results that display product and services are better geared toward your main site landing pages.
Be sure to look at the People Also Ask, Searches Related to, and Google’s “Try searching for” suggestions, as these will also lead to some really great content ideas.
This goes back to my point about not ignoring keywords that show zero search volume. Often times if you run these suggestions (from People Also Ask, Searches Related to, etc.) in Keyword Planner, it will display zero average monthly searches.
However, Google suggests them for a reason. People are looking for this information.
This is one of my all-time favorite tools to use for new content ideas. Simply plug in a seed keyword, and the tool will provide hundreds of longer tail keyword suggestions.
The best part? You can pull platform-specific research for Google, YouTube, Amazon, Bing, Wikipedia, and many more.
When digging through the longer tail keyword suggestions, pick the ideas that make the most sense for you and your content objectives. Then, export this for a complete list of priority ideas.
Use BuzzSumo to analyzing top-performing articles across the web and trigger new content ideas. Similarly to other tools mentioned above, you can search by a specific keyword or domain.
It’s important to think beyond your own domain and search competitor sites as well.
With this tool, you can get a better understanding of what content assets (and topics) are generating the most shares and backlinks for your competitors.
This will help you realize content gaps on your own site, and the types of new assets you will need to compete.
9. Google Trends
In today’s search landscape, it’s important to craft content that addresses subtopics that Google associates with a keyword.
Google Trends helps understand searches that are closely related to the topic at hand, as well as the user intent behind these searches.
One of the best parts about this tool is that you can use it to determine the timeliness of a topic.
- Is it a newer subject that is just heating up?
- Did popularity around the topic spike a couple of months back and dwindle off since?
- Is it a seasonal or annual topic? If so, when do people start searching around it?
For example, in the screenshot shown above, you can see that the average interest over time around Patriots’ games is greater than for Steelers’ games. This further proves that the Patriots are better than the Steelers. (Kidding! Sortofnotreally. 😂)
But, it does show that when these terms are being searched for is fairly consistent. You can clearly see when off-season is and when the season starts to pick up.
Looking at the trends over time will help you decide if the topic is worth addressing, and the best time to publish a new asset around the subject.
10. Answer the Public
Answer the Public is another valuable tool to find the questions that people are searching for around a particular keyword or phrase.
Type in a keyword, and you’ll be greeted with an awesome visualization of how people are searching around the topic.
This tool applies question-based modifiers (such as which, who, what, when, why, how, are, and where) to the beginning of the keyword and displays Google’s search suggestions.
It also searches with preposition-based modifiers (including for, with, to, on and many more), as well as comparisons like versus, or, and, like, etc.
The comparison data is especially useful if you are writing about a particular product or software. Versus style content can be extremely valuable to reach people who are deeper in the sales funnel, and already comparing potential solutions.
11. Social Media Platforms
Don’t forget to leverage social media as part of your content ideation process. While this type of analysis can be done across platforms, I find Twitter to be the most purposeful for content ideas.
With Advanced Search on Twitter, you can see tweets that include specific words, phrases, hashtags, mentions, and more to get a feel for the types of conversations people are having online.
Aim to better understand the language they are using, questions they are asking, challenges they are having, and the tweets that are getting the most engagement.
CoSchedule has a variety of offerings that can help take your writing to the next level; however, for the sake of this article, let’s focus on the free Headline Analyzer tool.
This tool is especially helpful once you’ve established some new content ideas, and are looking for ways to tweak them in order to maximize visibility.
You can enter text and get immediate feedback on how to tailor your headline to drive traffic, shares, and search visibility.
Get recommendations to:
- Identify the type of headlines that convert (lists, how-tos, questions, etc.)
- Find the right word balance to catch your audiences’ eye (uncommon, common, emotional and powerful words)
- Optimize the character length for engagement
In this extremely flooded online marketing landscape, it’s becoming more important for content marketers to focus on quality over quantity. And, this means identifying the right content topics.
Craft new content that is highly targeted toward your audiences, keyword objectives, and broader business goals.
Take advantage of the many content ideation tools available to you.
You will come up with amazing content ideas that are backed by data.
All screenshots taken by author, September 2019
Why behavior analysis is important online business
- A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
- In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
- Developing analytical skills can help you better manage these obstacles.
- MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.
In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.
Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:
- Real-time analytics
- Mobile analytics
- Attribution modeling
- Ecommerce tracking
- Funnel analysis
- Cohort analysis
- Cross-device tracking
- In-page analytics (Session recording, click tracking, heatmaps)
- Goal conversion tracking
- Event tracking
- A/B testing
Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.
What is a Cohort Analysis and why is it important?
Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.
Cohort Analysis Example – Finding Engagement Drop
Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.
The best way for visualizing this data is to chart out the retention curve, portraying retention over time.
This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.
Cohort Analysis Comparison – Organic vs Direct
The below cohort analysis indicates that organic traffic has a better retention rate than direct.
Visitor behavior analysis and its importance
It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.
If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.
Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:
In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.
The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.
Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.
Top 15 Chrome extensions for social media marketers
- When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper.
- As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera.
- Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient.
- These are categorized into extensions for – Productivity, research and tracking, content creation and implementation, and digital marketing. Dive in!
When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless.
This extension-packed list also boasts a wide variety of efficient social media extensions that boost professionalism, punctuality, and productivity. And, who wouldn’t love a convenient free plugin that makes life easier!
As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. These extension apps create a focus-orientated and organized work environment by keeping marketers updated on project developments, sending to-do reminders, enhancing content, and more.
In short, these install-and-use plugins act as the ace up their sleeves for social network marketers. They work as useful gadgets and trained assistants. They are the must-have social media marketing tools for every marketer.
You can optimize and make Google work for you in a jiffy by adding these 15 Chrome Extensions to your browser today.
Chrome Productivity Extensions
1. StayFocused: App block & website block google chrome extension
Designed to boost productivity, the StayFocused extension limits the amount of time you spend on vanity Googling. It offers the brute force you need somedays to anchor your focus to what’s more important.
2. Momentum: Personal dashboard new tab chrome extension
Perhaps, Momentum is the best Chrome extension for productivity. It steers your focus from idle to important by motivating you with quotes, encouraging positivity with mantras, and inspiring with serene photography. Features like Daily Focus, To-Do, Countdowns, Metrics, Event Reminder and Links help you browse the internet with intent. What’s more? The plus version is available for just $3.33/month.
Research and tracking extensions
3. Diigo Web Collector: Highlighter and bookmarker for chrome
Diigo is a research chrome extension that lets you highlight important phrases, bookmark and save pages, write notes, and collect references at a single place. It comes in handy for social media marketers, who generally invest hours in R&D for planning a campaign, learning trends, and comparing the competitor’s strategy.
4. Google Analytics URL Builder: Online UTM tracking
This is a tracking extension that lets you build UTM parameters. With the help of this plugin, you will be able to gauge the effectiveness of the UTM tags used in the campaigns. Google Analytics URL Builder also allows you to share templates with others, saves time when you have to generate URLs manually, and shares progress with clients.
5. Ghostery: Makes web cleaner, faster, and safer
Ghostery is designed to block ads and trackers, this productivity chrome extension makes a great social media marketing tool. With its help, you will be able to learn the trackers on the competitor’s sites that they use to attract, engage, and convert the visitors.
$11.99 USD /month/user*
6. SpyFu: SEO and PPC tools for professionals
Yet another efficient tracker extension that lets you peek into the competitor’s site data. Spyfu reveals extensive information, including where the competitor appeared on Google in the past nine years. The social media marketing (SMM) plugin also shows all keywords bought on AdWords, every ad variation, and every organic rank for $33/month.
Content creation and implementation
7. Canva: Design is all around us
How social media advertising will perform relies a lot on visuals. Photo-driven platforms like Instagram and Pinterest yield better ROI than content-driven Twitter or Facebook. It is because photos get more engagement. To ensure you can make most of this social media trend, creating impressive and attention-grabbing posts become imperative. It is where Canva comes into the picture.
8. Figure it Out: Solve your time zone pain
A digital marketer works for clients and target audiences in different time zones. For them, Figure it Out proves to be a handy tool. It is an extension that lets you keep track of up to 10 time zones, and makes scheduling posts accordingly.
Free and paid ($3/month)
9. WhatFont: Identify fonts on web pages
We get it, fonts are tricky. Download an app, and it gives you hundreds of fonts that are too similar-looking, too familiar, or too quirky for your campaign. One day you browse a site – may be a competitor’s – and find just the font you were looking for but have no clue which one it is.
That’s when WhatFont comes to the rescue. A single click and it reveals not only the name but also the family, style, weight, size, line height, and color of the font.
10. Unsplash Instant: Beautiful photos in your new tab
For every social media marketing post, there is a tedious task to find high-quality, professional stock pictures, usually for free. Unsplash Instant lets you find great photos ranging from flowers and skies to desktops and artsy portraits. You can save them for free and use it for all kinds of commercial use.
11. Colorzilla: Advanced colorful goodies
Colorzilla allows you to hover over any color shown on a webpage and learn about its hex code for future use in a social media ad post. With this plugin, you will be able to create consistent color themes, appealing visuals, and come up with perfect palettes.
12. Sniply: Drive conversion through content
Social media promotions through third-party content are more effective when they include a tempting call-to-action that takes the reader to your own online space. Sniply helps you make those conversion-generating posts by letting you add custom CTA to any piece of content. On the dashboard, the plugin will show how many clicks your links are getting and the level of engagement for tracking purposes.
Digital marketing extensions
13. IFTTT for Marketing and social media automation
14. Buffer: Share content easily
With this social media extension, you will be able to schedule and manage posts across different platforms. Buffer will also let you follow up with analytics to track the performance of each post.
15. LastPass: Free password manager
By downloading the LastPass Chrome extension, you will not need to remember dozens of passwords to each social media platform. This free password manager will do it for you. You could also create a master password through LastPass.
Let’s sum it up
Here’s a guide to 15 best Chrome extensions available for social media marketers. From saving bookmarks to managing posts and passwords, these plugins will work as assistants to digital professionals.
Note: Details like pricing are subject to change as per the respective tool provider.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools on the web.
How to make your website ADA-compliant and win at SEO
- The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites.
- An ADA-compliant website helps more people than those covered by ADA.
- There are many SEO benefits such as increased visibility on google image searches, and featured snippets.
- Co-founder of Ally digital media, Abhishek Shah says, “Responsive websites help with ADA compliance and further improve your website’s overall search presence.”
- The four best ways to make your website ADA-compliant with a clear outline of its ADA as well as SEO benefits.
The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. Specifically, Title III of the ADA has taken an official stand on how websites should be accessible for disabled users. However, when you look at what’s necessary to make a website ADA-compliant, you will see that these also will help improve your site’s SEO.
Some elements such as title tags, heading structure, alt text, and responsive design are things all websites should include. By ensuring these are done properly and in an ADA-compliant way will maximize your website’s effectiveness.
How ADA accessibility prioritization benefits everyone
Ensuring your website complies with the ADA helps you serve a larger audience and gives a boost to your search engine rankings. This is because most of the necessary components of making your website ADA compliant feed directly into SEO best practices.
After all, the whole point is to make your website easier to view, understand, and navigate. What business doesn’t want all that for their website?
Four ways an ADA-compliant website helps improve your SEO
Here are 4 ADA-compliant must-haves (in no particular order) that will help improve your SEO. This list is by no means comprehensive, but it is a good place to start.
1. Title tags help screen searches and readers
Title tags are very basic SEO. They let the reader, and search engines, know what the page is about. A title tag doesn’t show up on your website. Rather, it appears on the results page of a search engine, and the tab at the top of your web browser.
Title tags, while basic SEO, are very important. This tag needs to match your user’s intent. For example, when someone googles “best phone” the phrase best phone (or a variation like “best smartphone”) will appear in the title tag.
Writing a title that accurately reflects what the page is about is the best way to get found and clicked on. It’s why a title tag should be specific: “The best Android phones for 2020” is far better than “Why you will want to buy one of these phones.”
For those who need screen readers to help them use a computer, a specific title tag such as the above example is much more user-friendly. So, it is vital the title tag accurately reflects the page content.
The accessibility guidelines say the title should be “The best Android phones for 2020” instead of “Why you will want to buy one of these phones.”
2. Descriptive alt text
Alt text is not the same thing as a caption. A caption is visible usually beneath an image. Whereas alt text is not visible on the front end of the site. The alt text is a written alternative to a page’s visual elements. This includes: .jpegs, .pngs, and .gifs. the alt text is a description of an image that lives in the backend of the site.
Alt text lets search engines know the subject matter of an image. It also helps search engines to better understand the page. Additionally, if you want images to show up in Google, then writing descriptive alt text is a must-have.
For web users with visual impairment using screen readers, descriptive alt text is read aloud. This helps a visually impaired reader get a better sense of what’s going on, on any given page.
A useful descriptive alt text might be: “woman at café with laptop drinking coffee”
A useless alt text would be: “SEO tips for freelancers | Get more clients with SEO | Writing your way to success with SEO”
3. Responsive design
Responsive design has been around since 2012/2013 in one form or another. But it means more than just your website being able to adapt to whichever screen size it finds itself on.
It’s about where your logo sits, how easy is your site to navigate, how easy is it to read, and how quickly does it load?
Websites that offer good, functional user experience rank better in search results. User experience isn’t just one ranking factor but an umbrella term for quite a few. Google has said that a site that takes longer than three seconds to load on a mobile site will rank higher.
How easy content is to read (and how useful it is) is also an important ranking factor.
Good responsive design puts the user first. It starts from the premise that a website needs to be easy to look at, easy to navigate, and be easy to understand.
This is why you need legible text for the visually impaired. As well as quick load times for people with slow internet. And straightforward navigation to make it easy for people to get around your website.
4. Proper heading (and subheading) structure
Headings (which show up in the code as <h1> or <h2> or <h3> etc.) define your content’s hierarchy. These headings (and subheadings) work along similar lines to when you wrote essays in school.
Proper heading structure:
- Goes in order: a h3 doesn’t go directly after a h1.
- Describes the copy beneath it.
- Follows a sequence: if your h2 is “4 ways…” then the h3s would be each of those points.
When your writing is clearly structured it is easier to read, and easier to follow. It’s also easier for Google to crawl your content and understand what is the most important (starting with h1, and so on).
Good header structure can also your content appear in the featured snippets in the search engine results page (SERPs).
For users who have limited reading comprehension or cognitive impairments, clear and direct headings make it easier to read. Headings and subheadings let a reader know what’s worth reading and what’s worth skipping over.
And just like a reader skips heading, so too can a screen reader. Which only reinforces the need for a strong, clear heading structure.
An example of a website that has both good SEO and is ADA compliant is Enviro Safety Products. When you review this site you will see it ticks all the boxes, and provides the user a seamless, friendly experience.
Source: Enviro Safety Products
How making your website ADA compliant will help you win at SEO
By applying all the necessary ADA compliant elements to your website, you are helping the one in four Americans with a disability use your website. Additionally, you will also greatly enhance your website’s SEO.
If you would like to know more about how making your website ADA compliant will help you win at SEO, you can throw questions in the comments section below.
Abhishek Shah is the co-founder of Ally Digital Media, a leading voice in digital media and marketing. He advocates for evidence-based marketing strategies to fuel the businesses. He can be found on Twitter @abiishek.
SEO3 weeks ago
Miles Beckler Has Over 152,000 YouTube Subscribers (Here’s How He Did It)
SEO2 weeks ago
How Can You Expand Your Digital Marketing Strategy?
SEO2 weeks ago
How to get your YouTube videos appear in Google’s video carousel
SEO3 weeks ago
Why site speed is critical for your SEO success and how to make it happen
SEO2 weeks ago
Particular challenges and how to avoid getting a silent no
SEO2 weeks ago
Top six ways to optimize crawl budget for SEO
SEO2 weeks ago
Inbound marketing for brand awareness: Four up-to-date ways to do it
SEO1 week ago
Are search engines dead in China?