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How to Prepare for a Successful Marketing Analytics Implementation

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Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best practices that will pay dividends in the long run. Save time...

Google My Business Has New Tools and Tips for Responding to Reviews

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Google My Business has added a new way for business owners to respond to reviews. Businesses can now reply to reviews on the desktop version of Google Maps. Previously, replying to reviews could only be done on the Google My Business app or the GMB website. Now, businesses can respond to reviews when viewing their listing in Google Maps. As per usual, business profiles need to be verified in...

Get more from your customer data with marketing automation

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With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic VP of Marketing, Katie Staveley, will provide an...

A Guide to FREE SEO Training Courses

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SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available to turn a knowledge-hungry newbie into an SEO...

A Guide to FREE SEO Training Courses

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SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available to turn a knowledge-hungry newbie into an SEO...

Google Ads bringing click share to Search campaign competitive metrics

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Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a fuller sense of how their text ads are performing, Google is bringing the click share metric to Search campaigns. Why you should care Represented as a percentage, click share is an indication of how many clicks your ads received out of the total number of times Google estimates your ads could been clicked. It...

Google’s Gary Illyes Urges SEOs to Stick to the Basics

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More than once during his recent AMA on Reddit, Google’s Gary Illyes advised SEOs to stick to the basics. In particular, that means making sites more crawlable. A question was asked about his thoughts on the future of SEO and what will continue to play a role in ranking websites. Illyes responded by emphatically stating that he wants to see SEOs go back to the basics. To that end, he also...

SearchCap: Google XML sitemaps, Amazon ads & more

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Attend Our Conferences April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Advanced Europe November 13-14, 2019: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San...

Google to Introduce Job Posting Markup for Remote Jobs

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Google will soon be rolling out the ability for companies to highlight postings for remote jobs in search results. This will make it easier for people to search for jobs where they can work from home. The announcement of this new feature is being sent to site owners directly via Google Search Console. Looks like you’ll be able to add remote job markup to postings in Google Search. pic...

Key considerations for achieving success on Amazon

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Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week. In the same session, Bryant Garvin, director of advertising at e...