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How to Successfully Do SEO for Zero-Click Searches


The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top positions and are now make clicking on certain types of search results unnecessary. So, what’s an SEO professional...

EU copyright directive nearing final form as Google tests stripped-down news SERPs


The final language of the EU Copyright Directive will reportedly be released next week. The directive seeks to “harmonize” copyright law across Europe. However there are two provisions (Articles 11 & 13) that are highly problematic and have caused free-speech advocates and many online publishers grave concern: Article 11 would require Google, Bing and other news aggregators to pay non...

Ideas That Will Inspire You


It’s a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it’s time to consider your SEO goals — whether those are for you personally, as an SEO professional, or goals you have for projects. We can learn a lot from each other by hearing about our collective goals as an SEO community. Therefore, not only will you see some of my SEO goals for 2019 weaved into this article...

Google & WordPress Are Offering Early Access to Newspack


Google and Automattic/WordPress are giving news organizations the opportunity to apply for early access to Newspack. Applications must be submitted by February 1st, so if you’re interested do not hesitate to get that application in. Newspack is a news publishing platform being developed by Google and You can learn more about it here. Small and medium-sized digital news...

Account-based marketing tools: What you need to know


Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing...

Google is Partnering With WordPress to Develop a News Publishing Platform


Google is partnering with Automattic/WordPress to develop a low-cost system specifically designed for publishing local news. In an announcement, Google says it has invested 1.2 million into creating the Newspack platform. Development on Newspack begins in the coming weeks and will be available to publishers worldwide later this year. Newspack is being developed in an effort to help journalists do...

Google: Mobile Usability is Not Related to Mobile-First Indexing


Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test. This topic came up during the January 11th Google Webmaster Central hangout. A site owner submitted a question regarding what they perceived to be conflicting information in Search Console. Search Console’s ‘mobile usability’ report shows the site has a number of...

SearchCap: SEO at Google, Sitelink ad tips & SMX Munich


January 30-31, 2019: SMX West
April 2-3, 2019: SMX Munich
May 21-22, 2019: SMX London
June 3-5, 2019: SMX Advanced
June 12-13, 2019: SMX Paris
Sept 30 – Oct 1, 2019: SMX Berlin
November 13-14, 2019: SMX East

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:
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Google May Filter Emojis Out of Meta Titles & Descriptions in Search Results


Although Google supports emojis in search results, it may choose to filter them out in certain circumstances. The topic of emojis in search results came up during a recent Google Webmaster Central hangout with John Mueller. A site owner was concerned about emojis not showing up in search after being added to his site’s meta descriptions. Googlebot seems to have picked up on the new meta...