Latest stories

SearchCap: SEO at Google, Sitelink ad tips & SMX Munich

S

January 30-31, 2019: SMX West
April 2-3, 2019: SMX Munich
May 21-22, 2019: SMX London
June 3-5, 2019: SMX Advanced
June 12-13, 2019: SMX Paris
Sept 30 – Oct 1, 2019: SMX Berlin
November 13-14, 2019: SMX East

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:
Source link

Google May Filter Emojis Out of Meta Titles & Descriptions in Search Results

G

Although Google supports emojis in search results, it may choose to filter them out in certain circumstances. The topic of emojis in search results came up during a recent Google Webmaster Central hangout with John Mueller. A site owner was concerned about emojis not showing up in search after being added to his site’s meta descriptions. Googlebot seems to have picked up on the new meta...

Google May Filter Emojis Out of Meta Titles & Descriptions in Search Results

G

Although Google supports emojis in search results, it may choose to filter them out in certain circumstances. The topic of emojis in search results came up during a recent Google Webmaster Central hangout with John Mueller. A site owner was concerned about emojis not showing up in search after being added to his site’s meta descriptions. Googlebot seems to have picked up on the new meta...

Google’s internal SEO strategy: Make small changes, embrace change, consolidate

G

Sean O’Keefe, a data scientist at Google, on Thursday shared how Google thinks about their own internal SEO efforts for the 7,000 websites they manage. O’Keefe said Google makes on average over 200 changes to these sites on a daily basis and managing the SEO for those changes can be complex. It’s a rare glimpse inside Google’s own SEO practices. Small changes make a big impact. Google’s first...

How (and Where) to Add Social Media Buttons to Your Site for More Engagement

H

With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan. And we’ve all heard the age-old “social sharing buttons are dead” statements. Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that still works. The biggest gripes that tag along with social sharing buttons...

Google Lets Users Continue Previous Searches With New Activity Cards

G

Google has created new activity cards designed to help people to pick up where they left off in search. Activity cards will appear at the top of search results for logged-in users when looking for a topic they’ve previously searched for. The cards will contain links to previously visited pages, along with a carousel of queries that led to those pages. Users can save links in an activity card to a...

Why Your Website Must Be Compliant

W

In the U.S., apart from federal, state, and local government websites which must meet Section 508 regulations, there are no enforceable ADA legal standards to follow for website accessibility. However, just because there is no straightforward set of legal requirements for website accessibility does not mean that your business will not be presented with a lawsuit. This has understandably raised...

10 reasons you need to attend SMX West

1

For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can implement to drive traffic, generate leads, and...

The Ultimate Blog SEO Checklist

T

Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your people are doing a good job. Creating an “ultimate” blog SEO checklist doesn’t necessarily mean implementing all ranking factors at once. It does mean implementing all of the factors meant to help...

DuckDuckGo Responds to Claims of Using Fingerprinting to Identify Users

D

DuckDuckGo has responded to accusations that it uses browser fingerprinting to identify its users. These claims were made on the message board of security software company Whonix. “DuckDuckGo is using the Canvas DOMRect API on their search engine. Canvas is used to make unique geometry measurements on target browsers, and DOMRect API uses rectangles. This can be verified with the CanvasBlocker...