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5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In

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Did you know the concept of search engine optimization is more than 20 years old? Twenty. Years. Old. It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”. Most of that stuff seems pretty dated now. So why does SEO live on? It’s not just SEO, either. There are countless overused SEO phrases out there that just...

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More

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Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel. “With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel...

Google to redirect old Search Console reports to new ones Dec. 13

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As we reported last month, Google is sunsetting some reports within the old Google Search Console. Google announced that many of these reports will redirect from the old to the new Google Search Console on December 13. What is changing? The old Google Search Console is somewhat redundant to the new Google Search Console, and Google wants to reduce duplicative efforts of maintaining two similar...

12 Completely Outdated SEO Practices You Should Avoid

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SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape. Most, if not all, of these changes have helped improve the web – and search, in particular. Yet, some people still cling to the “old...

7 Reasons Why Accessibility is Good for SEO and Sales

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Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO. Accessibility Should Not Be an Afterthought The recent WordPress 5.0 release brought the issue of accessibility to mind. Accessibility was addressed by a...

Twitter’s Title Replaced in Google Search Results

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Google mysteriously began showing the wrong result for Twitter on Thursday December 6, 2018. Multiple theories on why immediately popped up. The real reason turned out to be surprising and also led to even more questions. Google Shows Wrong Title for Twitter Google shows the wrong title for Twitter. It is showing the title for a Twitter account that does not belong to Twitter. I discovered this...

Yoast SEO 9.1 Vulnerability Explained

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  On November 20, 2018 Yoast released a security update to fix a vulnerability. This update was not announced on the Yoast blog.  The vulnerability only affects users who have the SEO Manager role enabled. It does not affect all users of Yoast SEO. Nevertheless, 77% of Yoast users have not upgraded to version 9.2 and may be unaware of the vulnerability. 77% of Yoast Users are potentially...

Google Expands Rich Results for Q&A Pages in Search

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Google’s rich result type for question and answer pages is now available to all websites. Previously, Q&A rich results were only available on a limited basis to a select number of sites. Now all sites can be eligible to display these rich results by marking up their Q&A content with the appropriate structured data. Remember, being eligible to display a certain result type does not mean it...