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Google Ads to Provide Users With More Assistance After Ad Disapprovals

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Google Ads is introducing a better solution for letting users know when ads are removed for policy violations. The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals. In some cases, Google may even be able to detect policy violations during the ad creation process. The following changes will be rolling out to Google Ads in April...

DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?

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Google has reportedly introduced new options into the list of potential “default” search engines available to Chrome users. Most notably, DuckDuckGo has now become one of those options in 60 markets around the world. DDG joins the list. In the past users were always free to manually add alternatives to the existing choices, which included Google, Bing, Yahoo, Ask and AOL in the U.S. However, the...

Top 36 Web Accessibility Resources for Digital Marketing Companies

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Many experienced search marketers added usability testing to their site audits. Still, they may be unprepared when they learn of clients facing ADA website accessibility lawsuits. Where do they find accessibility resources and testing tools? Why should marketers care about website accessibility? Who is responsible for the accessibility of websites and apps? “When we say we want to build for...

Facebook is Changing How it Measures Ad Relevance

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Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics. There will also be changes to how Facebook calculates the potential reach of ads. Lastly, some lesser used metrics are being removed from Facebook’s ad reporting. Here’s a more detailed look at everything that was announced today. Three new ways of reporting relevance Facebook’s ad...

Report: 65 million US smart speaker owners, smart displays quickly gaining traction

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Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 to 2 in 2019. Edison found roughly the same thing. Room for...

How to Submit Websites & Pages to Search Engines: A Simple Guide

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Knowing how to submit websites and individual pages to search engines is an essential skill for SEO professionals and webmasters alike. Whether you’re building a new website or simply adding new content, knowing the ins and outs of indexation is key. What You’ll Need Before Submitting First, you’ll need access to edit your website. Some people may refute this and claim backend web access is not...

Google Updates Travel Searches to Help Users Find Budget-Friendly Options

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Google is rolling out new travel search features to help users find better prices on flights and hotels. Price Insights for Flight Searches Google will now display a price insight for most trips, which shows whether the prices you’re seeing are high, typical or low. Price insights will also indicate whether the current price won’t get any lower, or if it’s expected to increase soon. Previously...

How retailers can survive Amazon’s stronghold in Google search

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Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share. It’s in the Google Auction Insights report for shopping and paid search campaigns. Impression share is the percentage of impressions your ads received divided by the estimated number of impressions the ads were eligible to receive. Google determines...

10 Simple Tips to Flip FOMO into JOMO

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That moment when you see all the posts from the conference you had to miss. Sigh, you should be there. Or when your peer’s Instagram aesthetic is seemingly so perfectly frequent. Yours just are not enough. When it’s midnight and you’re still scrolling LinkedIn, looking to see everyone’s new accomplishments. You’ve got nothing. The moment you’re invited to a business dinner and say yes even though...

100+ Awesome Women Marketers to Follow in 2019

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As many other industries, digital marketing keeps improving on gender diversity. Not least thanks to the companies like Moz, that are really working on supporting women and giving them the chance to speak at the leading industry events. However, there’s still a lot of work to do. No need to go far to confirm that this problem of unequal gender representation is real: here’s a list of the best SEO...